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FUJI
Taiwan Leading Massager Brand

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Chetai Health Appliances Co., Ltd was founded in Taiwan 1993. It has been 25 years since the selling of professional health massage appliances and exercise equipment.

In 2009, FUJI Massage Chair started to open retail shops in big department stores, shopping malls and retail stores around the cities and towns of Taiwan. Up to 2017, there are a total number of 74 massage chair retail stores in Taiwan, which makes NO.1 of the massage chair market in Taiwan. FUJI’s sales items are including professional massage chair, leisure massage sofa, professional treadmill and sports equipment.

In 2011, invited by ICON Science & Technology Group, the U.S. NO.1 professional treadmill brand, FUJI became its unique partner to agent the retail business in Taiwan area and open up gyms with ICON professional sports equipments in the company’s headquarter Kaohsiung city, which was well-reputed by the customers.

In 2012, the product iSofa brand started to sell and rewrite Taiwan’s consumption mode, which joined the health thinking of leisure massage into Taiwan families and produced young, scientific and affordable products. Hence, in Taiwan, there are more than 10000 families buy massage chair every year.

In 2014, FUJI expanded operation and reorganized as Chetai Health Science & Technology Co., Ltd.

In 2015, the new product iKnee was pushed out. With FUJI’s selling channel, famous advertising company Leo Bernett was invited to shoot the TV ad named “Be good to your knees”. Therefore, 10000 iKnee were sold in that year, which beat the foreign brand and achieved 60% sale of high-end foot massage machine market in Taiwan.

In 2016, the new iSofa was launched and the famous actress Ms. Lin Yichen was invited as the spokeswoman. iSofa was well received by the customers, colleagues of the group and channel partners and its sales volume reached to the peak, therefore, iSofa becomes the NO.1 brand of the massage chair market as well as the byword of Taiwan massage chair.

In 2017, Chetai Health Science & Technology Co., Ltd grown up with a double-digit growth and the business volume reached NT 10 billion dollars. It has steadily become Taiwan’s NO.1 massage chair brand.

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